About us

More than 30 years ago our founder Brian Hirst had a vision to create an innovative food production business using healthy and delicious produce from the Nelson region. Nelson has a unique climate – calm, warm and sunny, and crops such as apples, berries, hops and grapes are grown in abundance.

Brian Hirst Founder of JuiciesFamily Celebrating at Launch of Dr. Feelgood Frozen Pops

Brian Hirst, 2008 holding Juicies in front of Brightwater warehouse.
Brian taking a photo of daughters and grandchildren at launch of Dr. Feelgood Frozen Pops 2020.

Brian wanted to make food and beverage products that were healthy, tasty and appealed to a diverse range of people across borders and age groups. One of the first products that Brian and his team developed was Juicies – freshly pressed Nelson apple juice blended with other fruit juices into sachets. Juicies were originally designed as a lunchbox drink – but school children had other ideas and started the trend of eating them frozen.

Today, Tasman Bay Food Co. is still a family-owned business and we’re still in the business of making Juicies. As well as Original Juicies which have become a staple in school canteens in New Zealand and Australia, we’ve developed innovative new products such as Juicies Tubes – now sold in nine countries around the world.

Tasman Bay Food Co. has an awesome team of about 50 staff and we're proud to be building on the legacy Brian began – by making naturally healthy, simple and delicious food products. We hope you love our Juicies and newer products as much as we do!