Our story began more than 30 years ago with founder Brian Hirst, a love of Nelson’s produce and an idea: to make healthy, delicious food and drinks that people of all ages could enjoy, wherever they lived.
With its calm, warm and sunny climate, Nelson was the perfect place to start. Apples, berries, hops, and grapes thrive here, giving Brian and his team plenty of inspiration.
One of their first creations was Juicies: freshly pressed Nelson apple juice blended with other fruit juices and packed into sachets. Originally made as a lunchbox drink, Juicies took a different turn when school children discovered they were even better frozen. A playground idea became a lasting favourite.
Today, Tasman Bay Food Co. is still family-owned, and Juicies are still at the heart of what we do. Original Juicies have become a staple in school canteens across New Zealand and Australia, while newer creations, including Juicies Tubes, have helped take our products around the world.
Behind it all is a team of around 50 people, proudly building on Brian’s vision. We’re here to make naturally healthy, simple, and delicious products that people love.
