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Our Story

Better. Healthier. Real.

How it all started

Our story starts back in 1984, our company Founder Brian Hirst set out to create a team and a business, drawing on the resources of the Nelson-Tasman region by making healthy, tasty food and beverage products that appealed to customers across borders and age groups.

Today, our manufacturing capability extends across a range of unique, value-added products and includes healthy frozen juice bars, dairy products, baked fruit bars, fruit & nut bars, fruit pies, biscotti and long life military products.

Today, Brian is still behind the business as both the major shareholder and Chairman of the Board, and his founding belief of manufacturing healthy products sourced with local ingredients wherever possible, is as important to him today, as it was when he started out.