Our Story

We are a niche company based in Nelson Tasman, New Zealand manufacturing a range of products under our own brands and also contract manufacture for the food industry. Our own brands include iconic Juicies, Moosies, Zesti, Cool Sips, Hot Bites and Cookie Tree


About us

Our story starts back in 1984, our company Founder Brian Hirst set out to create a team and a business, drawing on the resources of the Nelson-Tasman region by making healthy, tasty food and beverage products that appealed to customers across borders and age groups.

Today, our manufacturing capability extends across a range of unique, value-added products and includes healthy frozen juice bars, dairy products, baked fruit bars, fruit & nut bars, fruit pies, biscotti and long life military products.

Today, Brian is still behind the business as both the major shareholder and Chairman of the Board, and his founding belief of manufacturing healthy products sourced with local ingredients wherever possible, is as important to him today, as it was when he started out.


A Culture of Innovation

Innovation is a key differentiator among food manufacturers and over the years we’ve been involved in several pioneering initiatives within the New Zealand food industry. This continues with our new projects today. Our own brands include iconic New Zealand brand Juicies, Moosies Milk Freeze, Nature’s Harvest Organic, Zesti, Cool Sips, Hot Bites and Cookie Tree. These products are sold throughout schools, supermarkets and independent retailers in both New Zealand and Australia, along with the development of other export markets. In addition to our own brands, we are experiencing impressive success in contract manufacturing for multi-national companies, including military customers in Asia and the Middle East, along with many other smaller companies. As a business, we are constantly investing and have recently expanded our fruit processing facilities on site.

Food Safety

The international food industry demands very high standards of quality systems and food safety. We have a long-standing focus on food safety and are BRC (British Retail Consortium) certified to “A” grade standard.


Our Values

  • We are accountable, responsible & ethical​
  • We trust, respect & care for each other, our customers, our partners, our environment​
  • We always look for better quality, efficiencies & ideas​
  • We value local & provenance


Tasman Bay has won many awards over the years both nationally and internationally for product, innovation and business strategy. The awards reflect the innovative culture here at Tasman Bay Food Co. and our desire to constantly improve our services and capabilities. Some of our recent awards include:

  • In 2017 we won the New Zealand-Taiwan Business Excellence Award at the annual Australia New Zealand Chamber of Commerce (ANZCham) Awards in Taipei.
  • In 2016 we were shortlisted as finalists in the New Zealand International Business Awards 2016 – in the Excellence in Operations and Supply Chain category.
  • In 2015, we picked up two prizes at the New Zealand Food Awards  – the Rabobank Business Innovation Award, and the NZTE Export Innovation Award.
  • In 2014, we won the Frozen Category with Juicies Tubes at the New Zealand Food Awards


Tasman Bay Food Co. in the news…

International Award for Juicies (2017)
Kiwi Christmas Reflected in Revamped Zesti Range (2017)
Lunch Choices to Benefit Students and the School (2017)
New Zealand International Business Awards Finalists Revealed (2016)
Nurture Change Scholarship Finalists Announced (2016)
Entries Open for Chamber of Commerce Business Awards (2016)
Small Business: A lean food business (2015)
Small Business: Lean thinking (2015)
Juicie Export Business (2015)
Juicies Company Scoops Two Awards (2015)
Juicies Win Local Firm Top Award (2015)
NZ Food Awards Winners Revealed (2015)
Award Will Be An Aid to Exports (2014)
Marina Hirst-Tristram Wins Nelson Branch Aspiring Director Award
Prime Minister’s Business Scholarships